It’s given that social
media helps public relations (PR). The birth of social media seem to start
in the era of Friendster and Myspace, but the meteoric rise in popularity of
social media begins with the introduction of Facebook, Twitter, Instagram,
LinkedIn and other newer platforms. It began as a personal use, but several
business owners today engage in social media to promote their business.
No wonder why a lot of small
and online-based businesses utilize social media for their PR because it is
perfect for direct engagement with both customers and the press. Bacall Associates, a boutique PR,
marketing and sales support agency, will share a few tips to help you get
started.
Create awesome content
Publish an awesome and
social-media friendly content that your customers will surely value, share and
buy. You should always keep your mind in creating your content. Don’t forget to
use easy to share social media buttons on your posts because some don't have
the time to copy and paste your content in order to share them.
One example of effective
content is using case studies because they are some of the most powerful
quantifiers you can use on the web. They provide perspective in the results as
well as a clear and concise data. You must present it in the right way to get
an emotional response, which can cause engagement and potential sharing. Major
media outlets often share case studies provided by companies of many sizes and
influence. You may also want to add images or videos to add spice in your
content. Publishing good content can be a great help to improve your PR and
brand image.
Make your business caught bloggers' attention
Seeking bloggers' coverage can
also help you promote your brand. As you may have recently read, the
blogosphere is the nexus between social media and PR. Bacall Associates confirmed that
social media is also being used by bloggers and are active on those platforms,
and many of them are closely monitored by journalists. You can get mentioned by
popular bloggers in different ways such as providing your expertise, being a
contributor and having your service or product reviewed.
Connect with the press on social media
The Internet has been the home
of media these days since they can get a tremendous amount of information from
there. Major publications have been using Reddit to source interesting stories
while Twitter is being covered by major news outlets by using trends and
hashtags. Indeed, social media platforms have become a solid part of
journalism.
It'll be fast to connect with
the media using social media sites. If you have a good story to cover and
proper use of hashtags and social media tagging, you can get a solid media
coverage. But remember, you shouldn't abuse the use of hashtags.
Bacall Associates has been
involved in this practice for several years now and they are using social media
to heighten their influence to their customers. The impact of social media on
public relations is undeniably remarkable and brought great change to this
practice that helped a lot of businesses worldwide.
